CBS/AP latest YORK – The Super Bowl infomercial attack is extending further than the usual discussion babies and workforce chimps to engage viewers online and become additional in support of advertisers $3 million-plus investment.Marketers are using all trick arrived the playbook to dominate the hum or else the game and elongated after that, too. The gimmicks include online contests, a car pursuit powered by Twitter mentions, and a secret spanking level of a clash iPhone game. CBSNews.com Complete Coverage: Superbowl XLV The goal is to build drone, not grow lost taking part in the 42 minutes of Super Bowl public notice epoch, and grow bargain basement priced or else free of charge exposure as soon as viewers watch again on YouTube.these days youve got to obtain further vetoed of your investment than 110 million viewers watching a 60-second place, assumed Steve big gun, chief of marketing in lieu of Mercedes-Benz USA.